Hardys wine wanted to engage with their customers and deliver new digital benefits.
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Hardys Wine were looking for a way to engage with their customers, finding out more about their wine preferences and feedback about their wines, as part of a new £3million marketing campaign 'Certainty' championing consistency and quality.
We created a bespoke solution where they could reward customers who left honest reviews with a free course.
Hardys could engage with their customers, as well as offering them a new digital benefit.
Hardys wine was able to use existing Learning with Experts broadcast quality courses which reflected their consistency and quality values, as well as appealing to a broad section of their audience with courses ranging from online cookery courses to wellbeing.
Hundreds of Hardys customers have responded to Hardys' request for feedback, and have claimed a course in gardening, cookery, art, floristry or photography.
Over 75% of Hardys' customers started on their new course immediately, and Hardys are tracking their customer engagement internationally.
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