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Customer Stories
Hardys wine

Hardys wine

Hardys wine wanted to engage with their customers and deliver new digital benefits.

Hardys wine online coursesHardys wine online courses

Organisation

Hardys wine

Sector

Brands: FMCG

Date of activity

2022

The challenge

Hardys Wine were looking for a way to engage with their customers, finding out more about their wine preferences and feedback about their wines, as part of a new £3million marketing campaign 'Certainty' championing consistency and quality.

The solution

We created a bespoke solution where they could reward customers who left honest reviews with a free course.

Hardys could engage with their customers, as well as offering them a new digital benefit.

Hardys wine was able to use existing Learning with Experts broadcast quality courses which reflected their consistency and quality values, as well as appealing to a broad section of their audience with courses ranging from online cookery courses to wellbeing.

This significant investment instore and above the line will promote Hardys enduring status, and we expect it to deliver strong incremental sales and profit across the market. Thomas Joyce Brown, Head of Trade Marketing

The results

Hundreds of Hardys customers have responded to Hardys' request for feedback, and have claimed a course in gardening, cookery, art, floristry or photography.

Over 75% of Hardys' customers started on their new course immediately, and Hardys are tracking their customer engagement internationally.

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