Designers Guild
Designers Guild wanted to create a course to inspire their customers to find their creative voice and grow their customer base.
Organisation
Designers Guild
Sector
Brands
Date of activity
2022
The challenge
Designers Guild wanted to highlight their strong design credentials and experience, their creative ethos and encourage their customers to find their individual creative style.
The solution
A bespoke course was created, featuring founder and Creative Director Tricia Guild as the course tutor. The course was filmed in multiple locations including the flagship Designers Guild stores in London.
Tricia was able to highlight how to incorporate Designers Guild patterns and colours, paints and fabrics into interior designs, and show students how to find their own creative voice across all lifestyle aspects.
The results
The course allowed Designers Guild to drive additional shop revenue by teaching their customers and students how to use their products in new and innovative ways.
Selling the course on the Learning with Experts' platform meant they could also reach new potential customers worldwide.
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